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The starting point
Chase Business School was a brand-new education business, starting from scratch.
There was a clear idea, strong subject-matter expertise, and ambition to create a professional, credible training provider, but no brand, no website, no learning platform, and no systems in place to support the launch and future growth.
This wasn’t just about “building a website”. It was about creating a solid foundation that the business could actually run on.
my role
I worked closely with the founder to build the business from the ground up and continue to support it as it grows. Rather than treating these as separate jobs, the focus was always on how everything needed to work together:
- Creating the brand identity and visual direction
- Designing and building a full e-commerce WordPress website
- Setting up a dedicated learning platform suitable for professional courses
- Structuring courses, enrolment flows and user experience
- Establishing email marketing and automated enquiry handling
- Building out social media branding and content ahead of launch
- Providing ongoing strategic, technical and operational support
the approach:
Because this was a new business, sequencing mattered.
We started with brand and positioning, then moved into the website and learning platform, making sure the foundations were right before anything went live. Sales, enrolment and communication flows were designed early, so nothing felt bolted on later.
In the lead-up to launch, I also supported social media setup and content creation, posting consistently for several months to give the brand presence and credibility from day one.
Behind the scenes, email marketing and automation were set up so enquiries, sign-ups and follow-ups were handled smoothly without constant manual effort.
The aim throughout was simple: build something that looked professional, worked properly, and wouldn’t fall apart the moment real people started using it.
strategic choices made early on:
When starting from scratch, the biggest risk isn’t design or technology 🤓 it’s doing things in the wrong order.
We deliberately focused on foundations before scale. That meant:
- Building a clear brand and message before marketing
- Launching a solid e-commerce website before driving traffic
- Setting up enquiry and course automations early, so nothing was lost
- Resisting “nice to have” features until the business had momentum
Having built similar platforms before, I was able to guide decisions around what would genuinely support growth versus what could wait. That judgement is what allowed the business to launch confidently, without overwhelm, and grow in a controlled, sustainable way.
social media content creation & scheduling:
email marketing automations design and build:
support beyond launch:
After launch, my involvement didn’t stop.
Chase Business School is supported through an ongoing retained arrangement, which allows me to stay close to the business as it evolves. That includes refining the website and learning platform, supporting marketing activity, improving systems, and helping the founder think through decisions as the business grows.
This kind of ongoing support means the digital side of the business stays healthy, relevant and responsive rather than slowly drifting out of date.
the result
Chase Business School launched with a confident, professional brand, a robust digital platform and the systems needed to operate, market and grow with clarity.
The business continues to evolve, supported by infrastructure and ongoing input designed to adapt as priorities change, without needing to reinvent everything each time.
client feedback:
Lauren has been instrumental in building and growing Chase Business School. She didn’t just design our brand and website; she helped shape how the business operates day-to-day.
From strategy and systems to marketing, automation and optimisation, Lauren is deeply involved in the ongoing success of the business. Having her on retainer means there’s always someone thinking ahead, refining what’s working and supporting growth as priorities evolve.
It’s very much a long-term partnership, and one I wouldn’t want to run the business without.