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The Brief
Lisa was embarking on a brand new business venture on becoming a life coach for women. She had a name in mind “Look up with Lisa” and a domain name secured.
She wanted a typography-styled logo and brand design, as well as website design and development.
Additionally she was also launching a podcast, and needed additional branding for her podcast that would nod to her coaching brand.
Brand & motion design
We started with a series of Zooms to capture her vision and ideas. I then proposed a few directions her brand can take based on our conversations and some initial sketches for her typography based logo options.
I have peppered the logos across the mood boards to see what grabbed her the most.
One of the logos came to me as a motion logo idea, so I also presented the thinking behind it. She loved it 😻
She also had a clear winner for her brand direction, and we ended up using the logo from brand 1 and the rest including colours and typography from brand 2.
Website design
Once we had a clear winner on the look and feel of the brand, we could then move on to designing the pages for her website.
We have worked with Lisa’s PR team to nail the copy and messaging. Lisa also worked with a photographer to capture the images for the website.
a brand within a brand
Before we could move on to motion design and development stages, we also needed to design a sub brand for her upcoming podcast: Real Women’s Stories.
Lisa wanted this to have a distinctive look and feel but at the same time tie in with her coaching brand: Look up with Lisa.
I have worked with the existing colour palette and typography, and incorporated the idea of portrait device transparent shapes depicting multiple episodes.
real women's stories podcast
Lisa’s podcast is growing and she is now in her second season.
client feedback:
Lauren is a design genius, and so patient and accommodating. I move at hundred miles an hour with my ideas and plans and she keeps up with me at every turn, amazing support for my social campaigns and podcast marketing. I consider her a friend and an integral part of my team.
If you are looking for someone to support your business journey with impeccable designs, website development and maintenance with lightning fast response times – she is your girl!