you are viewing a portfolio project by Lauren Land

Sussex Business School

A full rebrand including brand communication strategy, e-commerce website design and build, Email marketing design and automations setup and integrations, Copywriting, Social and Marketing content.

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The Brief

Client initially approached with a couple of requirements: take over the existing website hosting and add a Subscription Payments feature to the existing e-commerce website.

What happened next

While working on the initial brief I realised just how much potential this business could realise by updating the brand and the website and following this with a consistent on-brand email marketing and other advertising.

Brand redesign

The client had the business for a couple of years, and felt that brand already had some traction and was looking for more of an “evolution” of the brand that somehow would be still recognisable but fresh and modern.

BEFORE:

Reccomendations for brand redesign/refresh:

  • Retain the idea of the colour scheme and incorporate the triangles in the new design.
  • Update typography and image language to reflect current state of e-learning, move toward more casual imagery.
  • Solidify brand story and create brand guidelines.

AFTER:

social media presence clean up

I worked to a 6 months schedule to completely revamp the instagram and linkedIn accounts by creating assets and daily social content as well as Paid Ads artwork.

before:

after:

Website redesign for the new brand

The website has also received a full facelift with new brand rolled out across the site.

unexpected outcomes

The business doubled its turnover in the year following all of the changes and processes I have implemented.

This includes visual language, communication strategy as well as designing and building an automated email marketing system to automatically handle website leads, dropping other leads into a chain of automated emails with a single tag, as well as after-sale tasks which cut the admin time dramatically.

My client has sold the business in December 2021, and is now launching new ventures, with my help of course! (see this project – Blue Oak Leaf)

Since the sale of the business I continue to work with the new owners of Sussex Business School.

client feedback:

5/5

I would highly recommend Lauren to any business in need of a creative professional.

I have worked with many website designers/creative agencies, all proven to be either awful or just ok. Lauren, however, is the most professional and talented creative I have worked with. Her skills & knowledge are simply outstanding.

Lauren manages her projects efficiently, with frequent communication & discussion, resulting in projects being closed on or before the agreed deadline. She is very hardworking & conscientious, an absolute joy to work with, and such an amazing talent!

My business has benefitted dramatically with her at my side, and now I have sold SBS and working on new projects with Lauren.

Carla Martin-Gullen

Former owner Sussex business school, United kingdom